This means that your site automatically scales, move, and re-purposes itself depending on what device the visitor is using.

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience-easy reading and navigation with a minimum of resizing, panning, and scrolling-across a wide range of devices (from mobile phones to desktop computer monitors).

Therefore, if I was using a Flash website, then I’d be turning away almost half of the visitors that come to my website before they can even do anything. Google Analytics tells me that 45% of the visitors to my website are either on a phone (38%) or a tablet (7%), neither of which will show Flash websites. To get real specific and illustrate my point, let me tell you about my photography website.

Mobile traffic – Mobile devices do not support Flash, and so any visitors that go to your website using a mobile device will not be able to see your website.

Search Engine Optimization (SEO) – Flash sites are not indexed by Search Engines and therefore your site will not show up when someone searches for you in Google, Yahoo, or any other search engine.

There are many reasons why having a Flash website is killing your business, but the two most important ones are: If you are using a Flash-based website (or are considering one), then you are losing a ton of potential business.īased on the effectiveness of your website, visitors will either take the “next step” and contact you, or they’ll click the “x” button and continue looking elsewhere. This shouldn’t even be a question anymore. There are 13 basic principles you must follow in order to make the most of your website, but before I share those, I want to discuss some website foundations that will set the context for the rest of the conversation:įlash is “dead” for web design, and it has been for quite a number of years. Website Foundations The 13 basic principles to your website This is why I say that your website is your greatest sales tool … when done right. Whether they were referred to you from a friend, saw your work on Facebook, Google’d photographers in your area or saw an ad you placed in a local magazine, they will turn to your website in their research.īased on the effectiveness of your website, visitors will either take the “next step” and contact you, or they’ll click the “x” button and continue looking elsewhere. Let’s face the reality – a potential client will almost always end up on your website at some point. Your website is your greatest sales tool, and it can be your best asset or your worst enemy, depending on how it’s set up.

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